. Asus Laptop
Asus climbed the ranks to third place this
year because of its attractive, well-built products. Thanks to high-quality
laptops like the Asus ZenBook UX305, the Taiwanese manufacturer took third
place in the Reviews category. The brand also scored high for value, thanks to
aggressively priced products like the Asus F555LA, a sub-$400 laptop with a
1080p screen.
How We Rate Brands
To evaluate the brands, we assign each company a score on a
100-point scale. The scores are broken down into seven categories:
Design,Reviews, Tech Support, Warranty, Software, Innovation, and Value and
Selection. Here's what each means:
. Warranty (5 points): If something goes wrong with your laptop, how easy will it
be to get it serviced? Most companies offer a standard one-year warranty; but
some make you pay for shipping when you send in a product for repairs, whereas
others absorb the cost. The best brands also allow you to upgrade your RAM and
storage drive, without voiding their warranties.
Reviews (30 points): The most important aspect of any brand
is the quality of its products. To determine a company's Reviews category
score, we used the ratings we gave its laptops between Feb. 1, 2015, and Jan.
31, 2016. We added up the number of stars each laptop received (Laptop Mag
grades on a scale of 1 to 5), add a point for every Editors' Choice award and
count ratings below 3 stars, which we consider "not recommended," as
minus 1. We then divide the score by the number of laptops we reviewed and
multiply by 5 to reach our total out of 30 points.
Value and Selection (15
points): Which market
segments does the manufacturer address, and do the products provide a good bang
for your buck? For this category, we award points for having a wide range of
laptop types (budget, business, gaming, etc.) and for providing aggressive
pricing. Providing the ability to configure your own system online is another
plus.
Innovation (10 points): The laptop 2-in-1 market is moving fast,
and if you stand still, you'll get rolled over. For the Innovation category, we
award points based on the brand's ability to move the market forward by
implementing or developing new technologies.
Software (5 points): Most laptops come with a few first-party
utilities, and many come with at least some bloatware. We give points for
providing useful applications and steering clear of unwanted preloaded software.
Tech Support (20 points): When you buy a laptop, you want to know
that the manufacturer is going to stand behind it and help you with technical
problems. We base this score on the ratings from our annual Tech Support
Showdown, where we go undercover and pose questions to all of the companies,
using their phone, Web and social channels. To reach our score out of 15
points, we divided the last Tech Support Showdown rating, which is out of 100,
by 5.
Design (15 points): We absolutely will judge a notebook by
its cover — and its sides, deck, bezel and base. Though no two notebooks look
exactly the same, each brand has a design language that cuts across its product
lines. We look at not only aesthetics but also the materials used and overall
build quality
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